Sharpen the operation behind the creative.
You've built a successful YouTube channel and production is becoming the bottleneck.
Growing teams, rising production costs, inconsistent workflows, and founder dependency make it harder to scale your YouTube channel.
King of Swords transforms production chaos into scalable operations, stronger teams, and more efficient execution.
Rooster Teeth
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For production teams behind some of YouTube's largest channels.
Designed for efficiency and flow.
As channels grow, complexity grows with them. More people, bigger budgets, tighter timelines, and higher expectations expose the operational weaknesses hiding underneath success.
This work is designed to plug production leaks, strengthen execution, and build the infrastructure behind sustainable growth.
Performance & Growth Analysis
Identify what's preventing the next stage of growth.
- Stagnating channels
- Underperforming videos
- Viewer retention challenges
- Underutilized talent
- Creator burnout risks
So you can make decisions based on data, not guesswork.
Production Operations
Remove friction that slows execution.
- Pre-production planning + scheduling
- Shoot logistics
- Budget management
- Operational bottlenecks
- Production efficiency reviews
So your operation becomes faster, leaner, and easier to manage.
Creative Strategy & Viewer Retention
Improve performance before the camera ever turns on.
- Ideation process
- Video structure
- Title + thumbnail strategy
- Outro optimization
So more viewers stay engaged from click to completion.
Team Structure & Leadership
Build a team that can scale with the channel.
- Team structure
- Role alignment
- Alleviate team burnout
- Hiring recommendations
- Staffing strategy
So growth no longer depends on a handful of people carrying the entire operation.
Operational Systems & Workflow
Build production systems that support channel growth.
- Analyze production workflows
- Calendar optimization
- Review editing pipelines
- Assess release planning
- SOP development for scalability
So your team spends less time reacting and more time executing.
High Stakes Production Planning (Best for VIP Days)
When the creative sounds impossible, experience matters most.
- Feasibility assessment
- High risk shoot planning
- Safety protocols
- Contingency planning
For when creative has an incredible idea and production says "how the hell are we going to make this happen?"
Strategic engagements.
Four levels of integration. Every engagement begins with an inquiry — pricing finalized after we scope the work.
The Edge
Built for growing YouTube channels that are beginning to feel the strain of success.
The ideal bridge between early growth and the production infrastructure required to support a larger team, bigger budgets, and increased output.
Best for channels that have outgrown scrappy systems but aren't yet operating at scale.
The Blade
For established YouTube channels navigating the realities of scale.
Designed for creator businesses experiencing growing teams, larger production budgets, and increasing complexity that requires stronger systems, clearer communication, and greater operational discipline.
Best for channels operating at scale.
The Crown
For creator businesses operating multiple channels, managing multiple production teams, and coordinating increasingly complex operations.
Working alongside founders, executives, and heads of department, this consulting tier provides a high-level perspective capable of identifying inefficiencies, communication gaps, and operational challenges that are often difficult to see from inside the organization.
Best for founders managing multiple channels, growing teams, and increasingly complex production operations.
VIP One-Day Intensive
- 8 hours Virtual Intensive
- 90-Day Action Plan
- 4-Weeks of Slack Comms Access for Implementation
A focused day of strategic assessment, production planning, and operational problem-solving.
This deep-dive can be used for:
- Evaluating YouTube production systems, production workflows, team structure, and operational scalability
- Diagnosing production bottlenecks, workflow inefficiencies, communication breakdowns, and hidden friction impacting growth and profitability
- Planning complex productions where logistics, budgeting, safety, and execution require careful coordination and risk management
Best for channels with a specific outcome in mind.
Clarity comes from experience.
Javier Antonio Avellán is the consultant behind King of Swords, a strategic advisory firm helping creator businesses build the systems, teams, and production infrastructure required to scale.
For more than 15 years, Javier has worked in production alongside some of YouTube's most recognized creators and production organizations, including MrBeast, Unspeakable, Rooster Teeth, Funhaus, and The Slow Mo Guys. His experience spans productions responsible for more than 2 billion views, from filming in shark-infested waters and coordinating remote island productions in the Bahamas to managing international shoots across South Korea, London, Scotland, Iceland, and Mexico.
Along the way, he developed a reputation for something that can't be found in a production handbook: the ability to bring the right people together. Strong relationships, clear communication, and aligned teams are often the difference between productions that thrive and productions that quietly bleed time, money, and momentum.
Today, Javier works with creator businesses that have reached the point where more success demands more structure. As teams expand, budgets grow, and production demands increase, small inefficiencies become expensive. Founder dependency creates bottlenecks. Underutilized talent limits performance. Communication gaps slow execution.
His work focuses on helping YouTube channels strengthen production operations, improve team performance, increase efficiency, protect profitability, and build organizations capable of supporting bigger productions, larger teams, and more ambitious goals.
The King of Swords represents clarity, wisdom, and strategic leadership. The ability to see what others miss, cut through complexity, and execute with confidence. That philosophy guides every one of his partnerships.
Great content is rarely built by one person. The difference between channels that scale and channels that burn out is the system behind them.
One private inquiry. We'll scope the engagement on a discovery call before any commitment.